Search Engine Optimization (SEO) refers to the processes involved in improving the quality and quantity of your website’s traffic, which can help you achieve higher rankings.
However, content creators must also focus on providing value to their readers, and not just on rankings.
That’s because today’s consumers live in a digital world, with about 94% of B2B buyers making online searches before making any purchase. If your business doesn’t take SEO seriously or deliver what the consumer is looking for, you could get left behind and miss out on an exceptional amount of value.
Free Online SEO Courses
Since SEO is a very important aspect in business nowadays, you and your business could benefit from learning a thing or two about search engine optimization.
Here is our list of the best free online SEO courses to help you create stronger content that drives more traffic to your site.
1. Introduction to SEO: Tactics and Strategy for Entrepreneurs
Perfect for entrepreneurs, Introduction to SEO will help you apply your new knowledge to make your site a success.
You’ll brainstorm post ideas and do some keyword research with Google AdWords and Google Suggest. Learn from this interactive community and share the strategies that work best for you with others.
Instructor: Rand Fishkin
Key topics include:
- How to use analytics
- Ranking factors
- Audience
- Keywords
2. SEO Today: Strategies to Earn Trust, Rank High, and Stand Out
SEO Today shares tools and tips for search engine optimization, focusing primarily on on-page SEO and link earning.
The course will introduce you to the best practices for mobile SEO and show you how to maximize visibility for both mobile and desktop. Finally, the class will provide you with checklists, tools, links, and resources that you can regularly consult.
Instructor: Rand Fishkin
Key topics include:
- Link earning
- On-page optimization
3. Developing Organic Search Strategies
Developing Organic Search Strategies addresses topics such as organic search strategy, requirements before starting a project with a client, the research process, and organizing and prioritizing action items.
Instructor: Alexis Sanders
Key topics include:
- Organic Search Strategy
- Organizing and prioritizing action items
4. Moz-SEO Learning Center
This Moz-SEO Learning Center course is open to anyone curious about SEO. Learn how to effectively rank and make your site more visible, as well as how to take advantage of on-site and local SEO.
Whether you’re a clueless beginner or an SEO wiz who just wants to brush up on the basics, this free course is beneficial to students of all levels.
Key topics include:
- Ranking and Visibility
- On-site SEO
- Links and Link Building
- Local SEO
5. Search Engine Land’s Guide To SEO
Search Engine Land’s Guide To SEO features a Periodic Table Of SEO success factors, which represents the determinants that will help your website gain a higher number of visitors from organic searches.
Key topics include:
- Content & Search Engine Success Factors
- Site Architecture & Search Engine Success Factors
- HTML Code & Search Engine Success Factors
6. SEO Training Course: Building Sustainable Traffic for Business Growth
Hubspot Academy’s free SEO Training Course teaches you everything about SEO. This course includes link building, topic clusters, and building search authority.
In addition, you’ll get an insider’s perspective into how HubSpot uses blogging to rank #1 on Google.
Key topics include:
- Evaluating and improving your website’s SEO
- Build backlinks to your website
- Learn and leverage tactics
7. SEO Basics
Discover how you can improve your Search Engine visibility with SEO Basics. With this course, get an overview of the processes SEO campaigns utilize and see how you can replicate them for your own site.
Learn what techniques and tactics you can use to improve your visibility and bring more people to your business. Taking this free class, you’ll have a better understanding of what SEO can do for you.
Instructor: Thomas Le Coz
Key topics include:
- Keyword research
- On-site SEO
- Off-site SEO
8. SEO Training
This SEO Training course teaches you how to integrate SEO into offline and online marketing initiatives. This course introduces search engine optimization concepts, keyword discovery, as well as selection and validation.
You will learn how to write for search engines and what the most effective SEO strategies are today.
Instructor: Eric Schwartzman
Key topics include:
- Integrating SEO
- Keyword Discovery
- White hat vs. Black hat
9. Serpstat Academy
Serpstat Academy offers various courses focusing on SEO, starting with a basic course and ending with a certification course. Serpstat is actually a growth hacking tool that features services such as keyword research, search analytics, and even advertising analysis.
The course is self-paced with materials from case studies, a product user’s Guide, and video tutorials.
Key topics include:
- Backlinks analysis
- Site Audit
- Keyword research
10. Search Engine Optimization (SEO) Specialization
This SEO Specialization course will push you to complete an ambitious webpage analysis. This will help you to develop a sound strategy for achieving a prolific connection with your client.
This course also walks you show you effective strategies for establishing influencer relationships and collaborations.
Key topics include:
- Webpage Development
- Creating influencer relationships
11. Introduction to Search Engine Optimization
Learn about the purpose of advertisements with Introduction to SEO. You’ll get to write your own content for a website, with the aim of improving your search rankings.
You will also learn how to develop an optimization strategy from some of the best practices so you can significantly increase your ranking.
Key topics include:
- Advertisements
- Content Writing
Learn More About SEO
Becoming an expert at anything requires a lot of effort. While SEO can be quite daunting for a lot of people, there are plenty of resources out there that can help you up your game and make your site one of the best out there. All you need is the will to learn!
Where do you go to learn more about SEO? Share your tips in the comments below.
