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I believe as an author you want to learn how to sell more books. Who wouldn’t have this great desire?
One of the reasons most authors write today is to have the opportunity to pay the bills. As an author, I surely want to learn how to sell more books.
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I know this because I have interacted both casually and professionally with lots of authors.
The power of free books
At NowNow Books, we have helped many authors published their books on the major estores. Among these lots, none of them have published free books. That is, they have not tapped into the immense benefits of giving out free ebooks.
Yes, publishing free books can help you sell more books.
Now, let me move away from our customers and focus on you. I want to show you how to sell more books.
I have personally used this strategy to sell more books online. Two of our organizations have lots of free ebooks given out at no cost. Let me now go to the meat of this post on how to use free books to sell more paid books.
Write a Quality Free Ebook
Find out a major problem in your niche or market and write a quality solution to it. You should put Information About Your Business into this freebie.
The following are the information you can put into the free book:
- Information about yourself
- Information about your business
- Information about your mailing list
- Information about your paid ebook and how readers can grab a copy.
Quality is Important
Now let me inform you that you have to give readers a good, quality book if you expect them to take a subscribing or buying action on your other books advertised in the freebie after they have read it.
This is most important as you are only using your free book to drag them into your readers’ nest. If they are hooked by the quality fo your book, they may go ahead to buy other books from you or subscribe to your newsletter.
What Smart Authors Do
Smart authors usually include only information about how readers can join their mailing list in their free book.
A mailing list is a subscriber base of readers and fans who will always be ready to buy from you or receive information about your business.
They prefer readers to join their mailing list and newsletter community so that they can develop a relationship with them and can always sell more ebooks to them.
Note: You can read why you must run a newsletter as an author
Publish and Distribute Online
After you are done with your free ebook, you should tap into the distribution power of online ebook distribution outfits to publish and distribute your free ebook. Such online outfits are Smashwords (they will further help you distribute to many other estores and libraries).
Other Online ebook distribution platforms are:
- Drafts2digital is another example like Smashwords. There is also Lulu.com.
- Amazon also distribute free ebooks. I will write on how to distribute free ebooks with Amazon KDP in a future post.
- The Nigerian company, okadabooks.com is another great option.
- If you write for the Nigerian readers, you can tap into the Free section e-library distribution here at NowNow Books.
You can read more at Submit your free ebook
Don’t forget that you should also share the link to your free ebook with friends. This implies that you have a role to publicize your free ebook to have maximum benefits.
Get Out More Free Ebooks
If you have some successes with one free ebook, you should go ahead and produce more free books and get them distributed.
I hope this post has helped you. Please let me read your comments. Don’t forget to submit your free ebooks to us at NowNow Books.