To produce a successful business, you’ll need a brilliant marketing system that works to help you grow profitably. However, there’s a lot of information out there, and what works for other businesses may not work for you.
To help you find the best tools for you, we’ve compiled this list of 39 marketing automation tools that can help you kickstart your growing business.
For further studying, check out the best marketing books to learn more about marketing strategies.
Marketing Automation Tools
This list includes:
- Communication and Collaboration Tools
- Email Marketing Automation Tools
- Sales and Marketing Automation
- Productivity Automation Tools
- Image and Social Media Automation
- Workflow Automation Tools
Communication and Collaboration Tools
With Zoom, hosts can get their message across to up to 10,000 viewers, making it ideal for small businesses that want to conduct webinars on a budget.
This tool also allows users to share their screens and access polling and chat features for easy interactions with potential customers.
Price: $14.99–$40 monthly (also offers free basic plan)
With Voxer, user have the opportunity to exchange voice recordings with potential customers in real time. Talk about good communication! If you’re too busy to chat, replay your messages at a more convenient time.
Instantly share voice messages, texts, photos, or videos, as well as gifs and location. Voxer can be used with any network on iPhone, Android, and the web.
Price: $8.33 per user monthly (for businesses, paid annually)
With its customizable messaging suite, Intercom drives growth at every stage by helping users with lead generation.
Automatically qualify more leads and close more deals around the clock with chatbots and live chat. Let your customers get the most out of your business through engagements and targeted messages.
Price: $87-$153 monthly (customizable)
Collaboration with Slack happens via channels. This tool provides a single place for sharing messages, tools, and files, helping everyone save time through easier collaboration.
You can even share channels with companies and businesses you regularly work with to easily engage with clients, vendors, and partners as if they were all in the same room.
Price: $8-$15 per user monthly (also available for free)
Email Marketing Automation Tools
Customer.io offers a month free and is great for two kinds of uses. First, it is good for companies that are looking to get started with marketing automation using a lightweight interface. Second, it is useful for companies that are looking for some more high-level functionality that entails versatility and customization.
One of the best things about Customer.io is the opportunity to customize. Also, rather than depending on page views, this tool is built to trigger emails based on events.
Price: $75 monthly
Designed for B2B companies, Pardot is for businesses that possess the passion and resources to go the extra mile with marketing automation. Similar to Eloqua, this tool can be quite handy if your company is looking to the future of marketing automation.
Pardot can also help you to connect with your customers over various channels. This tool not only focuses on email, but also lets you target mobile app notifications, and even messages to the customer’s car dashboard.
7. Constant Contact
Constant Contact is for anyone with a startup or small business who wants to jump into email marketing as soon as possible.
This tool is user-friendly for even the technologically-challenged and provides basic functionality. The best things about Constant Contact are its ease of use and affordability.
Price: $20-$45 monthly
8. Convert Kit
Convert Kit was built for bloggers, podcasters, and other creative entrepreneurs with its unlimited customizable forms and emails. It can also be tailor-fit for those who make digital content, build software, or even sponsor affiliate products.
It also has a dedicated migrations team to help you move everything from your old provider to ConvertKit for free.
Primarily working with tech companies, Userfox has a lightweight interface, much like Customer.io. Recently acquired by AdRoll, it’s designed to trigger emails based on events instead of page views and is quite convenient if you are already using AdRoll.
Price: $49 monthly
Sales and Marketing Automation
ContentFly is great for businesses who want to save time managing freelance writers. A 1000-word article, for example, will be delivered within 5 business days.
With ContentFly you can request blog content and even order ebooks. All you need to do is provide data about your business, goals and expectations.
Price: $250 (customizable)
11. Thrive Cart
The checkout templates by Thrive Cart are optimized to help you instantly improve your conversions and increase revenue. They are designed to work perfectly on any device and entice visitors to buy.
In a few clicks, instantly make your desired changes and get detailed statistics and a forecast dashboard for your entire business.
Price: $95+ monthly
Eloqua is best especially if you are willing to spend on enterprise-level software, and if you like having a lot of guidance. This tool provides tight CRM integration and an exceptional level of service, though it comes with a matching price tag.
Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.
Maximize AdWords’ ROI with Bizible, which uses multichannel tracking to help users view both sales and marketing metrics.
Bizible has good keyword-level metrics for AdWords, as well as metrics for campaigns and ad content. It provides tracking across various digital advertising channels, such as video, mobile, and social media.
Price: $1,000 monthly
Act-On’s cloud-based platform allows users to combine both inbound and outbound leads to manage nurturing programs. This tool also has tons of practical features, such as a landing page design.
With Act-On, you can take your profits to the next level through an integrated workspace that drives the customer experience end-to-end. Act-on will help you with everything the modern CMO and marketing department need to lead a better brand and customer experience.
Price: $2,000 monthly
LeadSquared offers a free trial, and pricing for automation plans start out at $200 for the basic package for every 5,000 contacts.
With LeadSquared, align your marketing and sales efforts with no hassle, whether you are a small or medium-sized enterprise. Capture leads from inbound email, online campaigns, phone calls, etc.
16. Infusionsoft by Keap
Whether you’re a small business owner or blogger, you’ll find Keap handy. This tool simplifies the process of creating new sales and marketing strategies.
You can easily execute diverse strategies to close sales more quickly. Save time by automating repetitive tasks like follow-ups, billing, contact management, and payments.
Price: $199 to $299 monthly
Capture lead forms with Genoo. Seamlessly profile customers and create new landing pages to quickly drive results. Genoo’s key features include a centralized lead database with unlimited leads, landing page design, and CMS. It also includes lead activity tracking, as well as SEO analysis.
The standard package starts at $199 per month for 3 users and 5 lead capture forms, while the premium package is $599 monthly for 10 users and unlimited lead capture forms.
Price: $199-$1,495 monthly
Another tool that helps B2B companies, Salesfusion knits sales and marketing closer together. With this tool, the customer completes 70% of the buying cycle before needing to contact sales.
Salesfusion helps businesses build revenue funnels through custom digital conversations. This tool is something marketing and sales representatives can use to effectively convert customers.
Price: $700 monthly
Jumplead turns website visitors into leads and sustains them until they convert to paying customers.
Jumplead deals with everything from lead tracking to CRM. It even takes care of analytics and automation for you. A few of its features include lead tracking, CRM, email marketing, analytics as well as landing pages.
Price: $199 monthly
Through a partnership with Paro, you get access to a network of top tier financial professionals. They offer CFO leadership, bookkeeping, and accounting services. Their services even include many other financial service needs such as financial planning and analysis.
Paro matches finance teams with the best virtual bookkeepers, accountants, and controllers. They also have a team of financial analysts, and fractional CFOs on an on-demand, all on an hourly basis.
Productivity Automation Tools
Trello helps users organize their thoughts by helping them to write more efficiently.
Collect content ideas with this tool and assign them to different members of your team. Attach due dates to make timely targets and collaborate with other team members and track their progress.
Price: $9.99 monthly (paid annualy)
Magic can do things for you to make your life much easier, like send emails on your behalf or book reservations. It’s like having your own personal assistant!
With Magic, send a request and get a response in less than 5 minutes. This tool helps clarify what you’re looking for, comes up with a strategy to get it done, and then gets to work.
Price: Pay only what you use
23. Agility Automation
When you need automation hacks done fast, Agility Automation will take care of the work for you. They’ve got you covered with a team of automation nerds to build for you.
Whether you need custom automation or some serious coding, Agility Automation can be tailored to fit your needs.
24. Process Street
With a very simple interface, Process Street lets users quickly generate structured documents. It has intuitive keyboard shortcuts and a drag-and-drop function, which makes it easy to use.
By using this tool, you can quickly create and assign checklists and workflows to your team. Lastly, you can track activity from the dashboard and get notified whenever someone is done with tasks.
Price: $12.50- $25 (customizable)
Zapier is a web-based service that allows end-users to integrate the web applications they use.
With this tool, you can automate tasks by pairing tools with each other. For example, you might connect a spreadsheet to your e-mail to automatically send emails.
Price: $20-$125 (also available or free)
Image and Social Media Automation
Get unlimited graphic design support for up to 2 users with Penji. Its lowest plan includes 1 dedicated designer and a design library. Work with professional designers who will work on your projects daily.
Enjoy unlimited design support, marketing materials, ads, pitch decks, as well as website and design for apps. All these in a simple workflow.
With Gliffy, create outstanding organizational charts, high-quality flowcharts, and engaging UML diagrams. Generate eye-catching network diagrams and technical drawings with ease.
Compatible with your web browser, Gliffy will help you visualize workflows and boost marketing productivity. One of its main features includes workflow organization, an intuitive interface, and collaboration with anyone with access to a web browser.
Price: $7.99 personal, $4.99 per user monthly (customizable)
Simplecast gives you unlimited uploads, storage space, and a secure RSS feed. Almost instantly take your episode from post-production to a finished product with a new streamlined workflow and episode templates.
Finally, the one-click publishing lets you automatically distribute your episodes wherever your listeners are.
Price: $15-$85 monthly
29. Meet Edgar
Easily schedule and automate your content on Facebook, Twitter, and other social media with Meet Edgar. This tool helps you write posts as well as re-post fresh content.
Upload your content with ease and use bulk import. You can even set-up an RSS feed to automatically import blogs or articles. Just tell Edgar when you want to post any type of post on any day.
Price: $49 monthly
Workflow Automation Tools
Great for companies wanting tons of features that go beyond basic marketing automation, Marketo is a mid-priced tool to start with the basics and progress to more advanced functionality.
With an enormous and powerful knowledge base, this tool can be a great resource for new users. It is armed with a full suite of features that not only help marketers manage email campaigns, but also present unique tools for sales teams.
31. Automation Agency
Get unlimited marketing automation and WordPress tasks with Automation Agency. You can also manage tasks by email and unlimited graphic design tasks.
Get a secure offsite daily backup, along with proactive WordPress updates and plug-ins and website security monitoring. All these with a 30-day money-back guarantee.
Similar to Constant Contact, HubSpot is the best choice for small business owners who want to succeed in email marketing and more. An “all-in-one” tool, HubSpot gives you the very basic functionality of several different marketing systems.
Although the system does not perform at a deep level, it does a little bit of everything. Offering a variety of tools, including marketing automation, HubSpot is a convenient all-in-one tool.
Price: $200 monthly
Set the daily budget of your campaign with AdRoll and update it as often as you’d like. You can have different campaigns with different goals, and the AdRoll platform can accommodate all of them.
This tool provides the specific metrics and analytics you need for never-ending campaign success. Access AdRoll’s exclusive advertising agency campaign management software, along with its agency-dedicated support.
34. Dialog Tech
Previously Ifbyphone, Dialog Tech is excellent for voice-based marketing automation. Boost your ROI with call automation and analytics, which you can optimize for your success.
Features include keyword call-tracking, phone surveys, caller-profile data, reverse lookup, conversation analytics, voice broadcasts, and SMS. Keyword call-tracking gives you a way to track data over the phone without manually playing back calls.
iContact provides marketing-automation software, email marketing services, and more for your team to produce successful results every time. If you’re looking to grow your business and become notable in your industry, iContact is for you.
Integrate landing pages, email marketing, social media management, and analytics to outsmart your competition and reach more contacts. Optimize your sending strategy and inbox delivery for maximum conversion through the help of strategic advisors who are there to help you.
Price: $32 monthly
36. BuzzBuilder Pro
Great for entrepreneurs, sales teams, and marketers alike, BuzzBuilder Pro helps users find prospects by generating leads and nurturing them more easily.
This tool includes advanced email-marketing automation, a website form builder, tracking and analytics, lead nurturing, scoring and ranking, social media marketing, and hot-lead alerts.
Price: $250 monthly
GreenRope includes features such as interaction tracking, event and project management, calendar booking, and even SMS marketing. This tool is useful for completing marketing automation and CRM all in one place.
Easily perform activities such as operations, sales, and marketing all from one dashboard. Being able to do these things will help you visualize your performance and make key business decisions.
Price: $149- $699
MailChimp is perfect for contacting prospects or customers who are vital to your success. If you need an effective email tool, this is one you should definitely check out.
Features include email-marketing automation, personalized emails, automated welcome emails, behavioral targeting, engagement monitoring, and more. With this tool, you can trigger emails based on actions such as the sign-up date and website activity.
Price: $425 monthly
Net-Results helps to automate almost every kind of marketing task imaginable. The goal of this tool is to save time while allowing you to better uncover and nurture leads so that your revenue will grow quickly.
Features include an email builder, form builder, landing-page builder, campaign builder, A/B-test builder, nurture leads, and automated workflows.
Price: $960-$6,000 monthly
Success in Automation
Like it or not, multitasking is often necessary to run a successful business. To avoid burnout, let some of these marketing automation tools help you get more done in less time.
Have marketing automation tools helped your business? Share your thoughts in the comments below!